Hello! I'm going to quickly go over some example postcard advertisements that I analyzed some time ago for a school assignment. I'll make sure to break down what's happening in each postcard and note what lesson/ advice I'm taking from my analysis of its techniques.
A colorful display resembling a woman's silhouette faces a bunch of informative text detailing the date and location of a Woman's History Month Film Festival, boasting a variety of films that celebrate women in film, art, and music.
The bright colors immediately draw passerby's eyes to the postcard advertisement, and the floral patterns and feminine silhouette communicate the focus of the film festival wordlessly: women. The contrast between the yellow background and pink bands of text provide some variety in the text, allowing for a reader's eyes to drift downward naturally without getting lost in the text. The circle with big bold letters highlights the free admission detail of the film festival, which will probably be a huge selling point for any potential attendees.
WHAT DID I LEARN:
The color and vibrancy of the postcard doesn't really fit my film, so I'm likely not taking inspiration from that. I am probably going to learn from the different colored band technique for important text to provide some contrast / highlighting for my important info, like showing dates or contact information.
It's a very barebones design, with a sort of wall of text on the right of half of an owl's face.
The artwork for this postcard is very simple and massive on the postcard, demanding attention from passerby, and hopefully capturing enough attention from them to scan through the frankly bland listing of screenings on the right of the card. Date/Time is in blue text, Film name is in green text, and the location of the screening is in white text, providing some contrast between details for each screening.
WHAT DID I LEARN:
I like the idea of the artwork dominating the majority of the postcard, with the text details taking a backseat in order to demand more attention from people to read the postcard. I'm less inclined to mimic this advertisement's treatment of the text, since its bland and uninteresting to read through, and the text sort of disappears into the blue background. This reinforces my decision to highlight important text with bands of different color rather than have it typed directly onto the background
Keeping all of this in mind, I'll start work on my postcard advertisement sometime this week!
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